Lewis Hamilton should be on TV selling tires. Because of Formula 1 licensing and sponsorships, they would likely have to be Pirelli tires. All they need for a 60 second spot are some video clips of the Canadian Grand Prix and a female voice-over.
Yes, a female. Practically any of the Pirelli girls from the starting grid will do. Men will watch a pretty girl talk about anything. Women will listen because they are tired of their husbands telling them anything.
Hamilton won in Canada after a pit on lap 50, coming out in 3rd and passing the leaders within the remaining 20 laps for the win. This was the seventh race of the season and makes Hamilton the seventh race winner. He also takes over the driver points lead… Just barely. Two points separate him from 2nd place overall held by Fernando Alonso.
All of that is detail and not necessary for the commercial. (more…)