Racing steps it up on Memorial Day Weekend. Many Americans take the weekend to honor those who have served, and are serving, their country by making a trip to some of the biggest races of the year. NASCAR is running in Charlotte with the Coca-Cola 600. The spectacle of the Indianapolis 500 is on as well. The two races are even mixing a bit as Jeff Gordon is set to drive the pace car at Indy and then flying back to drive the #24 at Charlotte.

If that isn’t enough racing to fill your day, Formula 1 is running the famous streets of the Monaco Grand Prix. So far this season it has been a run for Lewis Hamilton with team mate Nico Rosberg hot on his heals.

F1 Monaco Grand Prix: NBC @ 7:30am

Indy 500: ABC @ noon

Coca-Cola 600: FOX @ 6:00pm

Advertising drives racing. The cars have sponsors. The race has sponsors. The TV and radio broadcasts have sponsors. We expect it and accept it. Watching F1 and the Monaco Grand Prix we’re in awe at the beauty and diversity of the city and the view. The Marina is filled with blue sea and watercraft of every design. The cityscape rises set against the view of the hills. The sponsor banners line the streets with every color.

At best, they present a subliminal impact as they eye is drawn to the speed and road clinging action of open wheel power amidst the tight turns and narrow straights that make up the course in this showcase city with French and Italian influence.
There is a flash of Johnnie Walker, UBS, Pirelli, Shell V-Power, DHL and Zepter. We don’t know what Zepter is but from the tunnel we get flashes of “Home Art” and “Cosmetics”. (more…)